Digital Strategy & Growth Consulting

Helping businesses build a digital foundation they can rely on.

Tell Me About Your Business

Des Perspectives - The Digital Strategist

Des Perspectives is a digital strategy practice founded by Desiree Preston.

The work is guided by a simple belief: digital decisions are strongest when they’re made with clarity, context, and intention.

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How I Help

I work with clients to ensure their business goals are reflected throughout the website build.

Successful websites balance function and form. I build visually appealing website that are grounded in:

  • Website clarity & structure

  • Search Engine Optimization (SEO) foundations

  • Performance tracking & interpretation

  • Ongoing optimization & guidance

Guiding Principles

- Simplicity -

Complex ideas don’t need to be complicated.

I focus on distilling technical concepts, data, and jargon into clear, practical insight — so decisions are easier, faster, and grounded in what actually matters.

Looking up through the open courtyard of a building with layered square frames and bars, with a plane flying in the sky above.

- Aesthetic Pragmatism -

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Good design isn’t just about how something looks — and good SEO isn’t just about rankings.

I believe the strongest digital work sits at the intersection of clarity, usability, and performance.

- Empowerment -

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Success isn’t measured by how much clients rely on me — but by how empowered they feel working with me.

I share knowledge, context, and insight so clients can move forward with confidence.

- Truth -

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Not all websites need work. And I may not be the right fit for every project.

I’m honest about what matters, what doesn’t, and where effort will (or won’t) create meaningful results.

How It Works

  • An in-depth audit of your website and digital foundations to understand where are the strengths and weaknesses.

  • The results of the audit will be summarized into a report, and translated into a clear, practical plan with low/medium/high priorities to focus on.

  • The report will help you implement recommended changes based on priority, and measure the metrics that matters most.

  • Businesses who

    • want clarity before committing to changes,

    • value structure and transparency upfront,

    • are invested in the long term growth of their company’s digital footprint.

  • Businesses who want

    • a “quick fix” to improve their organic digital footprint,

    • daily content or social posting.

If what you’ve read so far feels right, start here.

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